AI-powered health assistant.


Ideas, insights and tips. 

Startup Nation Infographic

Australia might not be top of mind as a hot spot for digital innovation but with Aussie companies like KaggleAtlassian and 99Dresses making a dent in the digital universe it’s only a matter of time before Australia is as well known for digital startups as it is for swimmers and world class rugby teams. To shine some light on the Australian startup ecosystem we just released the Startup Nation map, the first interactive map of digital startups down under:

The Startup Nation map shows startups from throughout Australia and across categories; from digital marketplaces and ecommerce websites to social apps and mobile games. Startup founders, teams, venture capitalists, co-working spaces and incubators have filled out the survey. The map updates itself daily and is compiled from our ongoing survey:

The survey is constantly open, so if you want to add yourself to the Startup Nation map click through. If you just want to go on the map just answer the questions to do with the map, and if you’re happy to add to our anonymous study on digital startups complete as much as possible. The survey/study is designed to see how supportive digital entrepeneurs have found the Australian ecosystem, and to test if the long held view that areas with more supportive ecosystems have a higher success rate for startups.

Our second aim is to see if the guys and girls building pixels that do more mingling, and live in cities or suburbs that foster more random meet ups, track any different. Does having a coffee with colleagues really help foster bigger ideas and better companies? We’re still working on this part.

Members of the startup community were asked to rate how supportive are your friends, family, mentors, investors and your city overall, on a seven point scale from very helpful to very unhelpful.

This first set of results show that mentors and advisors are the most supportive aspect of the startup community. Friends follow and then family and cities. Investors come out as the least supportive aspect of the Australian startup ecosystem. The infographic shows a breakdown of the major cities and how they fared in each of the above categories.

Based on the total scores Sydney comes out top of the pack in terms of supportiveness across all five aspects (city, family, friends, mentors and investors). Followed by Melbourne and Perth. Tasmania, Brisbane and Adelaide’s response numbers are at this stage too small to be properly ranked – however early indications show Tasmania ranking well. City rankings by total Floq score were:

  1.  Sydney:  22.24 (50 respondents)
  2. Tasmania:  22 (2 respondents)
  3. Melbourne:  21.8 (40 respondents)
  4. Perth:  19.81 (18 respondents)
  5. Brisbane:  19.735 (4 respondents)
  6. Adelaide: 16.5 (7 respondents)

The supportive ranking for the five aspects of the startup community by total Floq score were:

  1. Mentors: 4.8
  2. Friends: 4.6
  3. Family: 4.4
  4. City: 3.9
  5. Investors: 3.7

The map and first survey on community and success are a part of a bigger Floq initiative, Startup Nation, which the team at Floq hopes will become a definitive resource for the Australian tech startup community.

Through quarterly pulse surveys we aim to create a picture of the different factors that contribute to a vibrant startup community in Australia. We’ll do this by using the Floq platform to publish and distribute simple pulse surveys to the industry, and then publish our findings through the interactive map, infographics and white papers.

We hope the resource will help Australian startups get a clearer picture of where they stand and what they need to do to create an environment in which the next Facebook could flourish. It’s no secret that Silicon Valley has an unbelievably supportive network driven by everyone’s that no doubt contributed to the success of startups like Facebook. The data we’ve now got gives us a clearer idea of just how supportive our country is for tech startups,” he said.

We know we’re missing a lot of data because not every startup and those associated with them have filled out the survey but judging from this initial data, it’s questionable whether we do have an ecosystem in Australia to support the next Facebook.

The big gap sees to be in the seed financing of startups, and while the cost of getting the next Instagram off the ground is dropping startups still need bold investors to put cash into innovative products.  I think the data points at why many Aussie startups feel they should look for more enthusiastic investors and good deal terms in the US.

We hope that will change dramatically over the next few years as more emphasis is put on the importance of a digital economy. Who knows, one of these startups may be the next Facebook – really why not!

Download the infographic.

See the map -